The best business plans are straightforward documents that spell out the ''who, what, where, why, and how much... ''
Americans want action for their money. They are fascinated by its self-reproducing qualities if it's put to work. Gold-hoarding goes against the American grain; it fits in better with European pessimism than with America's traditional optimism.
Women's battle for financial equality has barely been joined, much less won. Society still traditionally assigns to woman the role of money-handler rather than money-maker, and our assigned specialty is far more likely to be home economics than financial economics.