There's always the motivation of wanting to win. Everybody has that. But a champion needs, in his attitude, a motivation above and beyond winning.
Shouda, coulda, and woulda won't get it done.
Great effort springs naturally from a great attitude.
When a gifted team dedicates itself to unselfish trust and combines instinct with boldness and effort, its ready to climb.
When a milestone is conquered, the subtle erosion called entitlement begins its consuming grind. The team regards its greatness as a trait and a right. Half hearted effort becomes habit and saps a champion.
You prove your worth with your actions, not with your mouth.
Coaches who let a championship team back off from becoming a dynasty are cowards.