In this business, by the time you realize you're in trouble, it's too late to save yourself. Unless you're running scared all the time, you're gone.
Your most unhappy customers are your greatest source of learning.
To create a new standard it takes something that's not just a little bit different. It takes something that's really new and really captures people's imagination. And the Macintosh, of all the machines I've ever seen, is the only one that meets that standard.
As we look ahead into the next century, leaders will be those who empower others.
The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.
Often you have to rely on intuition.
There are no significant bugs in our released software that any significant number of users want fixed